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Author: Danielle Sarver Coombs View as: Display per page

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The Consumer Insights Handbook
Unlocking Audience Research Methods
This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
ISBN-13: 9781538145517 (Hardback)
Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
Danielle Sarver Coombs
Price:
AUD $255.00
Stock: 0 in stock
Local release date: 15/07/2021
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Categories: Communication studies [GTC]Advertising [KJSA]Market research [KJSM]

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Author: Danielle Sarver Coombs View as: Display 9 18 27 36 per page

The Consumer Insights Handbook

Unlocking Audience Research Methods

Author: Danielle Sarver Coombs View as: Display per page